Please don’t call it just a museum. It’s much more. The Lamborghini factory is an experience, a journey into a myth.

ItalyCharme will take you to Sant’Agata Bolognese, deep into the heart of the Italian Motor Valley, to visit the production center of Lamborghini, a name that stands for speed, beauty, and technology transformed into art.

You will learn how the brand started and how it grew during the year thanks to the genius of Ferruccio; you will discover the k-models which shape from then until nowadays the fortune of Lamborghini, and you will take an immersive journey into the production of the cars, discovering how much science is spent to create these masterpieces.

Step inside the wall of the original factory, to move into the new laboratories where the engine is made and tested. Walk through each and every step of the production, learn the details and the material used to finite the car, and in the end let the models leave you speechless and amazed.

Only by seeing in real-time, it is possible to comprehend why these jewel of Italian design and technology are beloved all around the world. Step inside the Lamborghini universe with us, and let the magic begin.

All our experiences can be individually customized to your interests. We specialize in creating unique memories through an intimate local knowledge and understanding of Italia.